Topic: Scion Motor Company

Nissan's Cube Aims Young

Back in 2004, when Toyota (TM) launched the Scion brand to grow into a younger niche, Scion's xB showed that young buyers weren't only into slammed Civics and souped-up Mustangs. A boxy, strange-looking vehicle, the xB was more about a ...
Auto maker Toyota is already using virtual worlds as a way to get preteens and teenagers interested in its Scion entry-level car brand, which is targeted at younger buyers.. For instance, Toyota is the exclusive supplier of virtual Scion cars in Numedeon ...