Topic: Pete Blackshaw

Is Social Connectivity Friend Or Foe to Corporations?

CIO Magazine - 41 days ago
Computerworld - In 1929, Frigyes Karinthy conjectured that anyone on Earth was connected to anyone else, on average, through just six people ...

Movie studios open their ears to online buzz

Reuters Life! Online Report - 854 days ago
LOS ANGELES (Reuters) - Hollywood is increasingly relying on Twitter and Facebook to gauge popular buzz on movies even before they come out, in a move reflecting the power of average filmgoers over once-mighty film critics and detailed surveys.Studio executives are finding ...

Slow Marketing - Is that Like Slow Cooking?

About.com - 955 days ago
My eye was caught by Pete Blackshaw's column, in the most recent issue of Advertising Age, titled It's time for a movement toward 'slow marketing.' . Blackshaw suggests that we may be getting ahead of the consumer, not by anticipating their ...