Topic: Dawn Ostroff

CW Helps Advertisers Play Games With Viewers

The CW Network introduced Upfront Week's two most ambitious new ploys to keep digitally savvy viewers from skipping past its ads. The first is a...

Veteran ABC executive Pedowitz to lead CW network

0 . Longtime ABC executive Mark Pedowitz (PEH'-doh-wits) is the new president of television's CW network.. . Pedowitz joins the Los Angeles-based ...
Heading into the fall television season, the CW network looked to be in good shape. The year-old marriage of now-shuttered WB and UPN had three of the pre-season's most critically acclaimed shows in Aliens In America, Reaper and Gossip Girl. Take ...
The theme of "Dexter's" upcoming fifth season will be atonement.. . In the wake of last season's show-stopping death of the serial killer's wife...

CW says female niche model works with advertisers

LOS ANGELES (Reuters) - Vampires, fashion models, wannabe starlets and plucky teens make up some of the new female-friendly TV offerings from the niche CW network as it seeks to hone a brand aimed at young women.Despite dropping 22 percent in total ...

The CW Makes Noise

Once a mishmash of sweaty wrestling matches, urban-themed comedies and sappy family dramas, the CW is now home to programming about pretty young things for pretty young things.. The result is a schedule lined with pop culture hits like Gossip Girl and ...

TV's Check List

In a week short on dog and pony shows, the broadcast networks greeted Madison Avenue buyers with toned-down pitches and little to brag about.. According to Nielsen Media Research, CBS is up 11% in total viewers, the only broadcast network to increase ...

CW's Sweet Season

Dawn Ostroff is a happy lady for a very good reason.. But this time around, reporters are asking about a Melrose Place remake (she's "eyeing it for the fall") and a Gossip Girl spinoff (she has "no comment yet"). To make ...
DVR usage making big changes in television viewing, and programming, tooFiguring out a prime-time schedule is usually one of CW network chief Dawn Ostroff's most important duties. The CW even had a week where the audience of 18-to-34-year-old women for "90210 ...

Gossip on demand

For America's The CW channel, home of Gossip Girl, America's Next Top Model and the new 90210 remake among others, isn't just a television channel - here, the show you watch is linked to the fashion you buy or the ...